Today’s Hated CEOs: Can They Change Perceptions?
The giant banks on Wall Street and the Big 3 automakers have done a very poor job (to be charitable) of making their case to the American people. How can their CEOs communicate more effectively to...
View ArticleThe picture that killed a thousand words
I’m a writer, so words matter to me. But thousands of words about the oil spill in the Gulf of Mexico are falling on deaf ears – whether they’re plans announced by the president, bold energy policies,...
View ArticlePR Pioneers: Rosa Parks?
People want and need stories to understand their world. It’s about establishing common ground if you want to be persuasive – whether you’re selling insurance, cell phones, or concepts like freedom and...
View ArticleOut of Thin Hair: Why Trump Won’t Win
Can the publicity machine known as “The Donald” actually succeed in propelling Trump to the White House after his sudden leap onto the campaign trail? While the answer ultimately rests with the public,...
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Five Steps to Writing a Great Annual Report
It’s annual report season, and lots of writers are struggling right now with what to say and how to say it. These days, annual reports are much more than just an SEC requirement for shareholders,...
View ArticleToday’s Hated CEOs: Can They Change Perceptions?
The giant banks on Wall Street and the Big 3 automakers have done a very poor job (to be charitable) of making their case to the American people. How can their CEOs communicate more effectively to...
View ArticleThe picture that killed a thousand words
I’m a writer, so words matter to me.But thousands of words about the oil spill in the Gulf of Mexico are falling on deaf ears – whether they’re plans announced by the president, bold energy policies,...
View ArticlePR Pioneers: Rosa Parks?
How did Rosa Parks become THE symbol of the civil rights movement? It was simple. Her story was compelling. It’s been 55 years since Rosa Parks decided to keep her seat on the bus in Montgomery,...
View ArticleOut of Thin Hair: Why Trump Won’t Win
Can the publicity machine known as “The Donald” actually succeed in propelling Trump to the White House after his sudden leap onto the campaign trail? While the answer ultimately rests with the public,...
View ArticleClik here to view.
Five Steps to Writing a Great Annual Report
It’s annual report season, and lots of writers are struggling right now with what to say and how to say it. These days, annual reports are much more than just an SEC requirement for shareholders,...
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